As part of the Oberalp group Wild Country belongs to a family of outdoor brands that take corporate and social responsibility seriously. It is a choice we invest in, because we believe in it. We don’t see sustainability as a distant goal, but a mindset, reflected in our daily actions and decisions.

Climbing pure or “pure climbing”, perfectly sums up the way we think. In everything we do, and everything we create, and everywhere we climb; our ambition, energy and expertise drive us on. We’re always pushing the limits of what is possible. 

And out of this attitude our Pure Climbing Equipment is created.